Digital agency
WordReward is a 360° digital marketing agency working across Egypt and the Gulf. An agency site is judged on whether it practices what it preaches, so it had to look sharp, say plainly what the agency does, and show the work fast.
Visit wordreward.net
Seven decisions that shape how WordReward works, shown on the live site itself.
First screen
“Turn Strategy Into Measurable Growth” sits centred on graphite with nothing beside it, followed directly by the clients’ logos. A visitor learns what WordReward does and who already trusts it before scrolling once.
Navigation
Home, About, Services, Contact, and one gold button. Agencies love long menus. This one trusts the homepage to do the explaining and keeps the header as quiet as possible.
Typography
Section titles use a high-contrast serif that gives the agency a publication-like voice. Body copy is Poppins, a geometric sans that stays readable on dark backgrounds. Short uppercase labels name each section.
Color
The site is almost entirely graphite. The only warm color is the gold of the buttons, so every action stands out without a single arrow or flashing badge pointing at it.
Page structure
Services first, then the philosophy, the selected work, why WordReward, how the work happens, and a closing invitation. Agency pages often lead with the agency. This one leads with what the client gets.
Calls to action
Start a Project in the header and Start a project at the end are the same button, so the next step is never a stranger. A secondary outline button handles curious visitors who want the services first.
Mobile
On a phone the headline stays centred at 41px, and both actions stack full width. The client logos follow straight after, so the proof survives the small screen.
