Ezzeddin Magdy Website builder

Website builder · WordReward, Alexandria, Egypt

Websites built withthe right tool,not the default one.

WordPress, Shopify, or a custom AI-assisted build — the standard I work to at WordReward. I choose the engine around the project, not around habit.

01 / Idea

Find the signal.

Understand what the site actually needs to do before any layout starts.

02 / Design

Give it a language.

Set the type, color, and spacing so the design feels intentional, not generic.

03 / Build

Make it real.

Translate the system into a responsive build that stays fast, stable, and editable.

04 / Live

Ship the whole thing.

Test everything, connect the domain, and launch.

BUILD MODE -- / 04

One builder. Any stack.

WordPress Shopify Custom, AI-assisted

Three engines.
One standard.

The platform changes. The responsibility does not.

Project engine 01 / 03

01 / WordPress

Built for the team that comes after launch.

Content-heavy sites where editors need real control: templates, reusable blocks, and a backend that does not fight them. View Goodzy case study →
Goodzy WordPress website preview

02 / Shopify

Built to sell, not just to look good.

Storefronts where product, checkout, and mobile shopping work together instead of merely existing next to each other. View Allio Wear case study →
Allio Wear Shopify storefront preview

03 / Custom, AI-assisted

Built when the template runs out.

Standalone tools, one-off pages, or functionality no plugin does well, built with code instead of forced into a theme. Open Korayem Dental ↗

About Ezzeddin Magdy

The person building it,
not just the system.

I'm Ezzeddin, a website builder based in Alexandria, Egypt. I'm currently part of the team at WordReward, a marketing and software company here. This site is my own work outside of that, and a record of what I have actually shipped: what each project needed, which engine I used, and how it turned out.

How a project
actually goes.

  1. 01

    Figure out what it needs to do.

    Before design starts, I get clear on the audience, what they need to find, and the action the site should earn.

  2. 02

    Give it a real identity.

    Type, color, spacing, and motion are set around the project so it looks intentional instead of generic.

  3. 03

    Build it in the right engine.

    WordPress, Shopify, or custom, decided by what the project needs rather than habit.

  4. 04

    Ship it properly.

    Responsive QA, performance checks, and the domain connected. Live, not just done.

02 Selected work

Proof,
not promises.

Seven sites, three engines, one standard: clarity, responsiveness, and a backend the client can actually live with.

Selected websites / seven shipped sitesEngine sequence

01 / Healthcare

Northeast Medical

A healthcare site built around trust: physicians, treatments, and locations all lead toward one clear action, booking care.
WordPressCustom-built sectionsHealthcare
View Northeast Medical case study →
Live preview

02 / Commerce

Allio Wear

A storefront built around the brand's product photography, with a direct path from browsing to checkout and nothing unnecessary in the way.
ShopifyCommerce
View Allio Wear case study →
Allio Wear Shopify store preview Shopify preview

03 / Healthcare and booking

Korayem Dental

A premium dental clinic site built fully custom around treatments, specialists, patient confidence, and a direct path from research to booking.
Custom, AI-assistedHealthcareBooking
View Korayem Dental case study →
Live preview

04 / In-house

WordReward

The corporate site for the company I work with full-time, built as a clear and professional home for its services.
WordPressIn-house
View WordReward case study →
Live preview

05 / Legal services

Korayem

A multilingual legal services site with SEO structured in from day one.
WordPressMultilingual
View Korayem case study →
Live preview

06 / Consumer service

Goodzy

A service site with SEO built into the page structure from the start, not bolted on afterward.
WordPressService
View Goodzy case study →
Project preview

07 / Arabic healthcare

Tallah Dental

An Arabic dental clinic site that keeps appointment and contact actions reachable on every screen.
WordPressElementorArabic
View Tallah Dental case study →
Live preview

Four WordPress. One custom.
One hybrid. One Shopify.

Same standard for clarity and responsiveness. The engine moves with the project.

03 Platform logic

One standard.
Three engines.

Every project keeps the same bar for clarity, responsiveness, motion, and maintainability. The engine changes around the work.

01 / WORDPRESS

Editors stay in control.

For content-rich sites that need reusable templates, visual editing, and a backend the team can keep using after launch.

02 / SHOPIFY

The brand reaches checkout.

For product businesses where discovery, merchandising, mobile shopping, inventory, and conversion belong in one system.

03 / AI-ASSISTED CUSTOM

Push past the template's limits.

For small custom touches on top of WordPress or Shopify, or standalone tools and pages, built with AI-assisted development where a template runs out of road.