Ezzeddin Magdy, web designer

Whatever the idea. Whatever the business. I find the vision and build the reality.

No two websites should look the same.

A clinic, a law firm and a distributor have different visitors, different questions and a different first impression to make. So every site starts from its own structure. These are four real first screens, before the design goes on.

One site. Both directions.

Arabic isn’t a translation layer. The whole layout mirrors: navigation, alignment, reading order, even which way the arrows point. And the type is set for Arabic, not borrowed from English.

liqa.sa
Liqa homepage in English Liqa homepage in Arabic, mirrored right to left

Principles

The details you feel but never notice.

Five rules I build every site on, each one measured on a site I’ve shipped. The numbers are real, pulled straight from the live pages.

    Most visitors only ever see the small screen. So it gets designed first.

    Obsessive execution.

    Great websites aren’t assembled from templates. They’re directed through motion, typography and clean engineering.

    Motion is never decoration. Every transition carries weight, momentum and a reason to exist. Throw the ball.

    Type sets the temperature before a word is read. One scale, one ratio, applied everywhere. Drag the ratio.

    No bloated page builders. Clean code that loads fast and stays easy to maintain. This page, measured live.

    v 0.0 m/s

    Grab the ball and throw it

    Display Heading Subheading Lead paragraph Body text, set for reading.

    Frame time, live 60 fps

    What this page weighs