Cosmetic dentistry
Korayem Dental is a cosmetic and digital dentistry practice. Patients considering veneers or implants are nervous and comparing clinics, so the site had to feel calm and premium, explain a complicated process simply, and make booking feel like an easy next step rather than a commitment.
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Seven decisions that shape how Korayem Dental works, shown on the live site itself.
First screen
“Creating Smiles” sits over a real photograph of a patient in the clinic, not a stock smile. The serif headline brings warmth to a dark, clinical palette, and three small proof points (3D preview, in-house printing, smile design) sit right under the copy.
Navigation
Sixteen pages hide behind a short top bar: the treatments live in a Services menu, so the header stays light while every treatment is two clicks away. The booking button stays separate from the links and visually distinct.
Typography
Headlines use a classic serif, which reads as care and craft. Everything practical, from treatment details to prices to steps, is set in Manrope, a clean sans, with a generous 1.72 line height so long explanations never feel dense.
Color
Nearly the whole page is layered night blue. Against it, before-and-after photography and the mint booking button carry all the light. The mint covers about 1% of the page, which is why the eye always finds it.
Page structure
The page walks a nervous patient from feeling to proof: the experience, the patient journey, the plan, the technology, the doctors, the rewards, the reviews, and only then the call to book. Each section removes one reason to hesitate.
Calls to action
Book Your Smile Consultation is the firm, filled action. See the patient journey is the soft one, for visitors who aren’t ready yet. Giving the hesitant visitor somewhere to go keeps them on the site instead of leaving.
Mobile
The hero keeps its photograph behind the copy, both actions stack to a comfortable width, and every tappable element on the first screens is at least 40px tall. The menu sits in a 44px target in the thumb’s natural corner.
