Pet care distributionEnglish and Arabic
Liqa has distributed pet care across Saudi Arabia since 1987. The site has three audiences who want different things: international brands looking for a partner, Saudi retailers and clinics looking for supply, and pet owners looking for products. It had to serve all three without becoming a maze, in English and in Arabic.
Visit liqa.sa
Seven decisions that shape how Liqa works, shown on the live site itself.
First screen
The first screen is the brand red, a single 73px headline and two actions. The diagonal light rays point into the copy, so the eye lands on the message before anything else. Nothing competes with it: no carousel of offers, no stock photo.
Navigation
The navigation names the audiences directly: Partner With Liqa, For Pet Owners, Products and Distribution. A brand manager and a cat owner each find their door in one glance. The header stays fixed, keeps the support line visible, and the language switch is one tap away.
Typography
English runs on Aptos, with its Display cut for headlines. Arabic gets its own typeface rather than borrowing English letterforms, with more generous line height because Arabic needs it. Headlines are heavy and tight, body text is calm at 19px.
Color
The red appears in the hero, the header and a few anchor panels, about 13% of the page. Everything else sits on a warm ivory, which keeps product photography and partner logos clean. The darker red is reserved for depth and pressed states.
Page structure
Who are you, who is it for, how long have you done this, what do you carry, what makes you different, and how do we talk. The homepage is ten sections, and each one answers the question the previous one raises.
Calls to action
No “Learn more”. The buttons read View Product Categories, Discuss a Partnership, Explore Our Brands. Each label is a destination, so visitors know what happens before they press. All of them share one shape: a 52px pill.
Mobile
The primary button stretches to 320px, the full content width, so it can’t be missed or mis-tapped. The menu is a 48px target in the corner, and the language switch stays in the header.
